Sessions & Topics (Day1– Jan 15th)
Chaos	WelcomeAddress	B2B Marketing Review 2013
	Session 1	On-Demand Marketing - Engaging your customers at right touch point with "Push Strategy"
	Session 2	Hard Retention or Clients Spoiled in the colorful digital world
	Session 3	Leads Lifecycle Management: Social Leads and otherwise moving leads forward
	Session 4	From Story Telling to Story Tailoring: Deliver the right content at right time
	Session 5	Success Factors in Real Time Marketing & Right Time Marketing
OnDemand	Session 6	Organizational mobilization: Every department has its duty
	Session 7	Next generation of b2b communication: Future Engagement
	Session 8	B2B Case Study: DSM rebranding & brand integration
	Session 9	From "Volvo Construction Idol" to On-Demand Marketing in B2B new Era
	Session 10	On-Demand Marketing - Engaging your customers with just the right touch
	End	Remark & Summary

Sessions & Topics (Day2– Jan 16th)
Track	Track A Big Data	Track BDemand Generation	Track CBranding Communication	Track DOnDemand Strategy

D2 Morning	A1:Data is Queen: The real purpose of Big Data is to deliver new insights to decision makers	B1:Why Social Demand Generation is the new marketing imperative in B2B?	C1:Effective Brand Building and Industry Thought Leadership Establishing	D1:To be Modern Marketers: Convince CXOs to accept the new marketing tools
	A2:Data Management Platforms: Using Big Data to Power Marketing Performance	B2:Content is King, Data is Queen - Fishing the Leads in Big Data Ocean at Right Time	C2:Integrated Marketing Communication in Brand and Solution Promotions	D2:B2B Manufacturing Industry: How to use Big Data to meet customer's need in new marketing era
	A3:Start with questions, not data: what BIG problems we are trying to solve?	B3:On-Demand marketing: gathering the right data across the decision journey	C3:Issue and Crisis Management in social media	D3:Social CRM: How to generate strategy to win at multi social platform
D2 Afternoon	A4:Transfer Sales-Driven to Marketing-Drive data: take full advantage of the data	B4:Always be ready: Generating leads by emerging prospects	C4:Cross-border PR Activities: How do you Engage Target Audience	D4:On-Demand Marketing - Engaging your customers with just the right touch
	A5:Big Opportunity or Big Obstacle? Marketers should learn to master your data	B5:Maximize the value of reference selling to generate demand	C5:Brand Story and Brand Building – how a good story can make the difference	D5:Planning for the unplanned: Create predictive models to drive cross-channel strategy
	A6:Marketers must walk before they run, a solid social analytics infrastructure aligned with CIOs	B6:Nurturing more Leads & prospects along the buying cycle	C6:How to increase your customer's loyalty in real time?	D6:Find most effective channel with data segmentation to drive more leads

Sessions & Topics (Day3– Jan 17th)

Track

Track ETraditional Marketing

Track FPublic Relationship

Track GMarketing Automation

Track HDigital Marketing

D3 Morning	E1:B2B Manufacture Case Study: New Product Launch	F1:How to seek a win-win situation in cooperation with government's support at right time?	G1:Automate the engagement in your marketing pipeline: From Top to Down	H1:Weibo & WeChat in B2B: How to find the useful keywords to increase traffic?
	E2:From offline to online: amplify your offline event efforts	F2:B2B CSR Case in Leading Chemical Company	G2:Measure ROI effectively with effective B2B market research and technology	H2:Should Social Media be part of your B2B marketing Strategy? Leads of Fans?
	E3:Know your industry, amplify your current channel with new ideas	F3:Emerson Cup - the successfulmarket influencer program best practices	G3:Always map your leads flowing in CRM system to keep to track	H3:Social Connections: Connecting Paid, Owned and Earned media
D3 Afternoon	E4:Integrating email analytics into the CRM program to close more deal at real time	F4:Sustainability Communications for B2B Company	G4:Been challenged by ROI measuring? Define what you are measuring	H4:Social Media Strategy in the Complicated B2B World
	E5:Sales & Marketing Alignment: Direct client interface to break the ice	F5:Who are the crisis owner and make the effective internal & external communications	G5:B2B marketers should use marketing automation to maximize the ROI bottom line	H5:The Cutting Edge of Mobile Marketing: What do users want from mobile commerce?
	E6:Account Marketing Strategy: Enhance your accounts loyalty to generate more business on demand.	F6:The need to measure social media. ROI: more than followers and likes	G6:Closed Loop: Hand Leads to Sales on a Silver Platter–Align Marketing and Sales Using CRM	H6:SEM & SEO in B2B: How to find the useful keywords to increase traffic?

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